Kérastase Paris Unveils: Spray à Porter Tousled Effect Spray
Achieve a Gorgeous, Beachy Style in Time for Summer
Since 1964, Kérastase has become the leading luxury salon brand by focusing on making hair the most seductive feature of a woman’s beauty through a single proposition: haircare. Always on the cutting edge of technology and innovation to treat, protect and improve the hair fiber, Kérastase goes beyond and invents a new dimension of luxury styling. Introducing the COUTURE STYLING COLLECTION. This innovative collection of 11 iconic stylers now completes sumptuous signature hair – a sensual finishing touch that sublimes the hair’s natural beauty while respecting the hair fiber integrity.
The first styler to debut is SPRAY À PORTER, an iconic tousled effect texture spray that creates beachy waves without the stiff, salty feel. Just in time for summer, this beach bag essential creates sultry, textured tresses. The buildable formula can also be used to style a second day look on dry hair or to create sophisticated, urban waves using a curling iron. The unlimited versatility of this styler makes it a must-have. Instant, buildable texture and medium to flexbile hold are a must for delivering sensual, touchable hair and the coveted, effortless ‘beach-y’ look; the epitome of style.
ABOUT THE TECHNOLOGY
As with all the Couture Styling products, SPRAY À PORTER was created as a result of 2,300 tests worldwide to as a part of the 11 high performance formulas inspired by hairstylists and women alike. It features avant-garde technology and style memory that allows hair to fall back into place intuitively with a sensual touch. SPRAY À PORTER technology features:
- Micronized Fixative Polymers envelop the fiber like a second skin for style memory with unprecedented movement and cosmetic feel without compromising the hold
- Mineral agents to add texture, movement and body with a soft, natural touch
- Xylose agent for heat protection
- Vitamin E for antioxidant protection
Spray liberally on towel dried hair (mid-lengths and ends). Dry style with a blow dryer, then use heat tools as desired. Formulated for daily use.